Master of Science Student of NSTU is the second prize-winner of International contest of young scientists’ and students’ scientific articles
07 September, 2018 16:29:00
Mariya Lezhnina, the second year student of the ‘Management’ Master’s program has been awarded the second degree diploma at the International contest of young scientists’ and students’ scientific articles "Behavioural Economics: a modern concept of economic development ?" held on April, 17-20 within the program of IX Eurasian Economic Youth Forum "Asia-Russia-Africa: The Future Economic".
At the final round 14 contestants presented the results of research into the problem of interaction of modern economics with the psychological science achievements and the possibility of introducing the identified patterns of human behavior in economic theory.
The topic of Mariya’s research paper and presentation is ‘Consumers segmentation by means of modified RFM-analysis and the Reinartz-Kumar matrix for choosing customer loyalty strategy’. The research advisor is Tzoi M.E. - the Head of the Marketing and Service department of the Faculty of Business Administration.
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