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Sociology / Sociology of advertising and public relations
Sociology
Study of methods and technologies of setting and achieving commercial, political and other goals via advertising and PR-activities. Mastering techniques and technologies of mass, business and personal communications, as well as technologies of brand formation and management and its positioning in the market, mastering methods of analysis and research of target groups, methods of marketing and sociological analysis, technologies of marketing in the virtual space and social networks of the Internet.
Brand managers, specialists in Internet advertising, specialists in advertising and advertising campaigns, event managers, promotion managers, designers, specialists in work with mass media and media planning, press secretaries, journalists, speechwriters, analysts, Internet media supervisors.