List of the most important scientific projects, developments and other results:
The main research results are summarized in the corresponding monographs and scientific publications. V.A. Titova is the author of more than 350 publications with a total of roughly 400 PP, including 9 monographs and 3 articles in SCOPUS ("Information technology in the system of purchasing dicision-making based on models of long-term and short-term marketing actions", 2014, Bangladech, Scopus), etc.
The scientific, as well as training and methodical works have been displayed at Russian and international exhibits on multiple occasions. For example, the textbook "Management of consumer behavior" and the monograph "Strategic imperatives of innovative development of industrial enterprises" were granted: "Diploma of the participant of the Paris International Book Fair", Gold Medal of the Paris Book Fair", and were also included in a special catalogue "PARIS BOOK FAIR (2015)."
The main current research field:
- The promotion of innovative products
- Development of business-plans for innovative products
Key scientific results:
- Projects grants "Development and application of scientific and methodological monitoring support and adjustment of universities development strategies based on innovative integration approach and of competency-based orientation principles", Analytical Departmental Targeted Program "Scientific potential promotion of higher school".
- "Research and development of multilevel informational analytical system for assessing the status and prospects of forming the effective economic relations on the basis of innovation development in universities included in the multi-sectoral integrated structures", Analytical Departmental Targeted Program "Scientific potential promotion of higher school".
- "Development and application of scientific and methodological monitoring support and adjustment of universities development strategies based on innovative integration approach and on competency-based orientation principles. Applied research. Analytical Departmental Targeted Program "Scientific potential promotion of higher school".
- Theoretical and methodological research is associated with the development of marketing theory, as well as identifying patterns and trends in the development and application of economic and mathematical methods and models of marketing in enterprise management.
A number of fundamental results in this area has been obtained:
- the concept of effective enterprise management using marketing model complex with the integration of different development areas: scientific, administrative and educational;
- basic terms of marketing theory concerning business entities summarized;
- theoretical analysis of approaches to marketing from the standpoint of the interrelations of marketing management concepts, corresponding models and means of communication;
- marketing model classification system, allowing their adaptation to real conditions using the model applicability matrix and the indicators' relation to one another;
- city marketing concept with the reference to the strategic plan of stable development of Novosibirsk. The concept allows assessing the competitiveness of the growth points on the world, Russian and regional economic level with the use of model marketing complex;
- the promotion program of the Novosibirsk region's innovative metallurgical engineering cluster, as well as the cluster of complete electric drives and automatic power units in vehicles. The program is developed within the framework of the scientific and methodological seminar "The formation and stimulation of the demand for the new products of regional enterprises".
Completed: 17 theses, 1 of them are for the scientific degree Doctor of Sciences
